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What are the most important Google Ranking Factors?

Google ranking factors

As we all know that Google introduces several factors to increase the ranking of the websites. Some of them are discussed below which will helpful for you to increase the ranking of the websites.

On Page SEO
To optimize the web pages On-page SEO factors are more helpful to rank higher and earn more relevant traffic in SERP. On-page refers to both the content and HTML source code of a page that can be optimized.

Meta Tags 
Meta tags are those snippets of text which describe the content of the webpage. Meta Tags are of 2 Types –

Meta Title – A title tag shows the title of an individual web page. It must be 50-60 characters long, including spaces.

Meta Description – The Meta description tag should be 160 characters long. This snippet is used to describe the content of the webpage. It must be unique for all the web pages of the website. Nicely written tag improves CTR.

URL Optimization
A URL, it is usually known as a web address, which states that, the location of a resource on the web

Content Optimization
This is the content of the webpage which you can see or read on a website

The way toward making your site’s landing page or a specific page on your site progressively alluring to web indexes and clients is called improvement. There are a few pieces of your site that we will survey and improve as a feature of this procedure. These incorporate the substance or duplicate, broken connections, title labels, and Meta labels. When these upgrades are actualized, web crawlers will think that it’s simpler to record your site and show it in important indexed lists.

Navigation in SEO
Navigation is a website composition process, yet it’s an exceptional effect on the SEO rankings.

Rich Snippets
Rich snippets stand apart from the other snippets. They look a lot more pleasant and you’ll in a split second know increasingly, just by taking a gander at them. Rich scraps are pieces that have a higher CTR.

Mobile Friendliness
The other major SEO ranking factor is mobile-friendliness. Nowadays, more people using mobile devices than desktops for accessing the web, that’s why this will help to increase the Google Ranking.

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Content Marketing Strategy that helps attract the Audiences

Content Marketing

A good content marketing strategy is to produce and expand the quality, meaning and usefulness of the content to be written which attracts the attention of the general audience. This marketing strategy will help to gain the best results in promoting your content.

Mainly we need to focus on our target audience, their general interest, trending topics. We need to check whether they are interested in our topic or not and what all things we need to keep in mind while writing content. Our main aim is to circulate our rich content to the target audience in large numbers.

Here are some important points which highlight the importance of good content marketing strategy that helps to attract the audiences.

1. Concentrating on Audience

The important point in content marketing is targeting your general audience. We should thoroughly know what the audience wants, are we selling the right materials? and lastly, are they satisfied with our content or not?

2. Research on where the Audience is looking for Content

It is very important to find out where the Audience is looking for the Content, what they like in the content, why are they interested in checking these web pages or blog pages. According to their interest, we need to do a deep research and build some strategies to create attractive blog pages for Audiences.

3. Find out your Audiences’ interest first

Firstly, you should know your Audience’s interest where they are indulged and checking out for content. If they are busy looking for articles on LinkedIn, short-duration videos etc. then their favorite is LinkedIn. If they are spending time looking for articles and videos on Facebook, then their favorite is Facebook. The main thing is that our content should be written in a very attractive way so that Audience easily connect.

4. How to get to your Audience

Getting to your audience is another big task, here are some suggestions that helps find audiences-

  • Write a Blog- The blog is the only way to reach the audiences easily with high-quality    content
  • Use of Social Media Channels- Your content should be shared in large volume on Facebook, Instagram, LinkedIn, and Twitter
  • Promote the content through- Bloggers and Freelancers to write your content and publish
  • Through Email- The simple way to reach out to the audience is through email.

You can use any of the methods but need to choose the right one which suits you the best. Every method is different, and their tactics are different. The important part is that every method is very useful and helps attract the audiences.

Conclusion:

To get the targeted audiences you need to check what exactly customers are looking for. By sustained effort and smart thinking, you can achieve your goals easily. Understand the audiences, their interests, and favorite online research topics. Technogiq IT Solutions is a leading Technology and Digital Marketing Company where we offer quality content marketing services which attract and engage your audience.

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Top Best Digital Marketing Techniques to find your Online Digital Market!

Digital Marketing

Every business owner wants his business to reach more customers, to advertise the product and services, to increase the sales volume, know the current market trend and run over the opponent of a digital marketing agency. Now the competition is cutthroat and more challenging to gain a good place in Digital Marketing. Digital marketing is a web-based service where products and services of the website are marketed through the internet to promote the services in the best way.

Digital Marketing has great importance in today’s world. It has several main advantages where customers are used to it. Everything is searched through the internet which shows that internet users are increasing day by day. The strong base is delivering the best services to the right people at the appropriate time. The true success depends on how good you are treating your customers.

Technogiq IT Solutions is a leading Technology and Digital Marketing Company that deals in all digital marketing services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Content Optimization, Creation of Strategic Reports, Google Analytics, Email Marketing. We build a good relationship with our clients to give the best results in terms of online presence in internet searches, lead generation, brand recognition, Keyword ranking of your website in SERPs.

Why should we do Digital Marketing in Today’s Time

1. To interact with your online prospects and indulge with the valuable customers according to the customer’s interest.
2. To get placed in the International Market.
3. To interact with the customers in which you can save money and time in comparison to the traditional method.
4. You can plan and work according to current market trends.

Usage of Digital Marketing in your business

  • You need to choose the best digital marketing platform to be visible to your customers in online searches
  • Online Brand Value
  • Digital marketing is the process where results can be achieved by sustained efforts according to SEO guidelines
  • It is a very effective way to find the places in Digital Market as compared to the old traditional practice

With this conclusion, digital marketing is very vital in this digital world. Our main approach is to understand the baseline of each project and consistently work on it to increase increased traffic, enhanced brand loyalty, and get quality leads to our clients. Technogiq IT Solutions is a leading Technology and Digital Marketing Company where we put our client’s priorities first and get the best results to have solid visibility in Online Searches.

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Top 5 Ways to get your blog Noticed by Audience in Search Engine

Search Engine

When your writing your blog, you need to keep in mind some fundamentals of Blog writing Tips. The important fact is your blog, it should be stand out and attract visitors. Maybe writing a blog is part of your hobby which gradually becomes your source of income in the future. If you need to get an appreciation for your writing skills. Your blog to be visible in online search results.

When there are thousands of blogs related to different categories over the internet, it is not an easy task to get noticed by the audience. What you need to do is, influence the visitors through your writing skills by good content, images, graphs, statistics and many more, which makes the audience understand your topic and interested to read the blog further.

Here are some simple tips which help your blog get noticed online:

1. Write Quality Content Regularly

Content is the main part of your blog or we can say that Content is king in your blog. This makes the audience very excited about the content and makes them interested in your blog. It is a very big task of creating quality content regularly. If you regularly perform by providing new informative, valuable, impressive content then definitely you get visitors. To post quality content is not the big thing but delivering it consistently is a big task. To get more visitors to your blog you need to give quality content and regularly publish new content consistently.

  • Content should be posted according to your niche
  • Content should be well written, which is easy to understand and makes interesting to read
  • Build learning tips from other websites

2. Content to be created according to SEO Strategies

Content to be practiced by SEO, Search Engine Optimization is the process to drive actual traffic to your blog. When you apply SEO plans and strategies to your website, then your chances get increased of getting good traffic and ranking in search engine results.

Implement the best SEO Practice to rank the keyword, by attracting and catchy Blog Titles with this practice your blog gets noticed online.

3. Build Good Backlinks

Link Building is also best practice to promote your blog as much as possible. Building quality backlinks on good and renowned websites. When creating a backlink, your website Domain Authority should be good.

Some other ways where link building benefits to your blog:

  • Getting Good Traffic- When we create links from high domain authority websites. The readers of that website get familiar with our blog that helps to get a large amount of traffic from there website.
  • Increase your credibility through third party websites.
  • Backlinks give a positive impression on your readers which help to gain good ranking in search engine results.

4. Social Media Activeness

Social Media presence is also a vital factor to get noticed online. Many peoples are browsing the internet through the social media platform. In their free time, they usually spend time on social media. Getting social media presence is a good idea where you can promote your blog.

  • Post fresh content regularly on your social media account
  • Get interact with the followers who generally share or comments in your post

5. Get in Touch with Bloggers

When you click to some other’s blogs, you can check the comment section at the bottom of the blog. Whenever we read the blogs, we usually post a comment on the comment sections. This builds a good relationship with bloggers. This is also the best way to getting connected with other bloggers.

Building a good relationship with bloggers increases the chance of referrals. In this way, we get encouraging and helping others in the post. This boost our morale and get noticed easily on web searches.

Conclusion:

There is no rocket science in getting noticed online. You must practice some basic rules to be followed regularly. Moreover, you need to follow the above-mentioned tips that make your blog to be online and get noticed by the audiences. Technogiq IT Solutions delivers the best results in Digital Marketing Services. We help to get organic traffic which helps in boosting up your sales, Build Online presence in Search Engine Results.

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Top 3 Tips for Writing Titles for Search Engine Friendly Websites

Search Engine Friendly

In the world of Search Engine, the content is called king and queen the title. Every content needs an attractive title. Almost 50% of the visitors come from the title’s post they see during search. In content writing, many bloggers focus on titles as that drives both content and traffic. Some suggestion collected from the google is called as google suggest or autocomplete blog writing but mostly it should come from the writer itself and should be free from plagiarism.

Inquisitive and catchy titles is your best shot to improved rankings during search which leads to increased traffic and higher audience turnout. Titles act as the backbone of the content that help your content stay shoulder to shoulder on the latest trends in the market. If the quality of your content is good, then it will be easy to get more visitors through organic as well as referral techniques.

If you would like to rank your blog higher in google search results to gain good traffic, here are some easy steps that will help in optimization of the blog.

What do you mean by Post Titles in Search Engine Friendly?

The title should be decided according to the content without much deviation. The most attractive and catchy title will be the life of the content. In many cases, Post title is based on content, if the title is missing in the content then there will be less chance of visitors visiting your blog page. It is mandatary to put meaningful title according to the content where content plays a vital role in getting good traffic.

The Post title should be simple and short as per the content. The content writer should keep in mind 3 things while writing the blog.

1. Proper use of Google Keyword Planner Tool

The writer can use a free tool called Google Keyword Planner or any other Keyword Finder tool to analyze keywords. While analyzing the keywords our keywords must have high search volume with low competition and high searches which will result in fruitful traffic on your blog or website.

This tool is very helpful in generating output according to local as well as global results in which most searched keywords are displayed and are helpful for Google AdWords Campaigns.

2. The Title Should be 70 Character in limit

The ideal limit for Title character in the content is 70 Character not more than that. The keywords should be used once in the title while avoid the repetition.

3. Title should be Short and simple.

In search engine, keywords play an important role. Keywords should be short and simple according to the content. Most attractive keywords should be used to derive the results in the search engine. The Google bots like simple and short and clear Titles to gather the information according to the customer’s search query in Search engine.

Conclusion:

We need to create appropriate post Titles according to the content. Few main points to be kept in mind while creating the content with matched post titles are as follows:

1. We need to use a good Keyword Tool to analyze the keywords.

2. Title should be clear, short, simple, and concise.

3. The Title should not be more than 70 characters.

By implementing above mentioned points, we can rank the blog higher in search engine results with optimized content with Search Engine Friendly Titles.

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